Pricing
What each channel costs, and what the rate covers
Every channel is billed differently, so there is one rate card per channel rather than a single price list. Rates are shown before GST, which is added at 18% on the invoice. Open the page for the channel you plan to use to see the current numbers and worked examples.
- SMS APIPer SMS, separate rates for transactional and promotional routesRates fall as monthly volume rises. DLT registration is required before you send.
- WhatsApp Business APIMeta's per-message charge plus our platform feeMeta bills each delivered template message by category. Replies inside an open 24-hour window are free.
- RCS Business Messaging₹0.25 per marketing message, ₹0.15 per transactional message, plus GSTEffective 1 September 2026. No fixed volume tiers on the standard rate card.
- EmailPer email, with the rate dropping as a campaign growsBulk and transactional email are priced on the same page with worked examples.
- IVR and voicePer agent per month for cloud IVR, per minute or per call for outboundVirtual number rental and setup are listed separately on the page.
Questions we get about pricing
Do the prices on your site include GST?
No. The per-message and per-plan rates are shown before GST, which is added at 18% on the invoice.
What are the current RCS message rates?
From 1 September 2026, RCS is ₹0.25 per marketing message and ₹0.15 per transactional message, plus GST.
Is there a free trial?
New accounts can test the platform with free credits. The trial size differs by channel, so check the page for the channel you plan to use.
Why does WhatsApp pricing have two parts?
Meta charges for each delivered template message by category, and the Business Solution Provider adds a platform fee for the tooling, support and API access.
Can I get a custom rate for high volume?
Yes. Enterprise volumes are quoted individually. Contact sales with your expected monthly volume and channel mix.
Need a quote for a large volume? Talk to sales or book a demo.